It’s that time of year again where everyone makes promises to themselves to get fit, lose the Xmas podge, have a dry January, or even go vegan for a month. The gyms get busy full of enthusiastic hopefuls dressed in their new spangly gym kit, the bars are quiet, sales of Nutribullets shoot up, Instagram is full of gym selfies and health food porn where avocado is obviously the new sexy. People proving to the world that they’re sticking to their new health regimes. But it sadly doesn’t always last, and the reason for that is ironically, bad timing. I get it. It makes sense that the turn of a new year should spark desire for a fresh start and new beginnings, but if we tend to fail at keeping to new year resolutions perhaps we should rethink whether we make them at all, or more importantly, when we should make them. Read on to learn about the cycle of behavior change and reconsider making those new year resolutions.